Insanity Group launch digital talent management division.
It is announced today that trail-blazing creative management company Insanity Group have launched a digital talent management division.
With 20 years at the heart of the entertainment business, staying ahead of trends and implementing long-term strategies is as important as the day-to-day duties of a leading management business.
Insanity Group has long managed the careers of clients including Roman Kemp, Alice Levine, Jo Whiley, Martin Kemp, Danny Cipriani and DJ Fresh.
The digital roster includes Food & Wellbeing blogger, Alice Liveing (aka Clean Eating Alice), Health and Fitness expert Bradley Simmonds, parenting blogger Honest Mum, and fashion blogger Louise Roe (aka Front Roe).
The digital division sits alongside existing business Brand Socials, Insanity’s in-house influencer marketing agency, which since its inception has worked with brands including Bentley, Tinder, FolliFollie, Mercedes, Pronovias, Puma, BooHoo.com, Hotels.com, Protein World, Cadbury’s and Sony, to name but a few. For one particular client, Brand Socials placed their products with 68 Influencers with a total reach of 118 million, resulting in engagement of almost 8m unique likes.
Insanity’s experience combined with their cross-pollination company ethos allows them to take a traditional management approach whilst continuing to diversify their clients deliverable abilities, fulfilling all brand partner briefs with creative execution.
Andy Varley, CEO of Insanity Group, says:
“A study by Nielsen, suggests that advertisers see an 11x higher ROI from influencer marketing compared to traditional digital marketing. As the landscape changes, as does our business model. As well as thriving broadcast, music and sport management divisions, alongside our long-term frontline record label JV with Sony Music UK, today see’s the birth of our new digital talent division. After careful planning and research into forward thinking multi platform signings and to meet demand in a new era, I believe we have created a division that straddles the key areas within the digital space, from fitness, fashion and travel through to parenting, gaming and the automotive industry.”